Yichen Tian
About Yichen Tian
Yichen Tian is a Reporting Analyst currently employed at Tapestry in the New York City Metropolitan Area. With a background in data analytics and marketing, he utilizes various tools to provide actionable insights and effectively communicate data-driven stories.
Work at Tapestry
Yichen Tian has been employed at Tapestry as a Reporting Analyst since 2021. In this role, Tian focuses on developing reports and dashboards that communicate data-driven insights effectively. The position is based in the New York City Metropolitan Area, where Tian utilizes a variety of data analytics tools to support business strategies.
Previous Experience at CUNA Mutual Group
Prior to joining Tapestry, Yichen Tian worked at CUNA Mutual Group as a Digital Web Analyst from 2020 to 2021. This role was located in Madison, WI, United States, and involved utilizing data analytics to enhance digital strategies. Tian's experience at CUNA Mutual Group contributed to a solid foundation in data analysis.
Education and Expertise
Yichen Tian holds a Master of Science in Business Statistics with a focus on Marketing Analytics from the University of Maryland - Robert H. Smith School of Business, completed in 2019. Additionally, Tian studied Marketing Research at Northern State University, achieving a 4.0 GPA. Tian also earned a Bachelor of Arts in Linguistics from Shanghai University, completed in 2018.
Technical Skills and Tools
Yichen Tian employs a diverse set of data analytics tools, including SAS, SQL, R, Python, Alteryx, and advanced Excel techniques. Tian also utilizes visualization tools such as Tableau, Power BI, and ThoughtSpot to present marketing data effectively. This skill set enables the development of actionable insights that support business decision-making.
Internship Experience
Yichen Tian has gained valuable experience through various internships. In 2016, Tian worked as a Marketing Analyst Intern at China Everbright Bank in Shanghai for two months. Additionally, in 2019, Tian served as a Marketing Operations Intern at The Solid Waste Association of North America (SWANA) in Silver Spring, Maryland, for five months. These internships provided practical experience in marketing and data analysis.