Maureen Kelly
About Maureen Kelly
For over two decades, I have been leading Tarte Cosmetics, a pioneer of high-performance naturals in the beauty industry. I founded Tarte with a vision of creating cosmetics that are glamorous, healthy, and environmentally conscious. My core competencies include branding, marketing, product development, and social media, which I leverage to deliver exceptional results and delight millions of customers worldwide. As the CEO of Tarte, I oversee the strategic direction, innovation, and growth of the company. I work with a talented and diverse team of collaborators who share my passion for empowering women to look and feel their best, while supporting causes that matter to them and the planet. I am proud of our achievements in creating award-winning products, supporting cooperatives in the Rainforest, women-focused organizations, and cruelty-free initiatives. I am driven by my mission of making glamour good for you.