Michelle O'connor
About Michelle O'connor
Michelle O'Connor serves as the VP of Global Communications, Marketing, and Brand Strategy at TaxBit, bringing over a decade of experience in cryptocurrency and digital assets. Her expertise includes fostering partnerships, exploring new markets, and driving sustainable growth across various sectors.
Work at TaxBit
Michelle O'Connor currently serves as the VP of Global Communications, Marketing, and Brand Strategy at TaxBit. She has held this position since 2023, contributing to the company's strategic direction in the fintech sector. Prior to this role, she worked at TaxBit as Global Communications and Brand Strategy from 2020 to 2023. Her experience at TaxBit encompasses overseeing brand initiatives and enhancing communication strategies to support the company's growth in the digital asset space.
Education and Expertise
Michelle O'Connor holds a Bachelor of Arts (B.A.) in International Business Development from the University of California, Los Angeles, where she studied from 2000 to 2004. She also completed an Associate of Arts (AA) degree in E-Commerce Marketing at Santa Monica College. Additionally, she studied Digital Communication and Media/Multimedia at Cornell University. Her educational background supports her expertise in brand strategy, marketing, and digital communication.
Background
Michelle O'Connor has over a decade of experience in the cryptocurrency and digital assets industry. Her career includes significant roles such as Director of Communications and Community at Uphold Inc. and VP of Marketing and Community at the same company. She has also founded Digital Future Consulting and has served in various advisory roles, including with the Association for Women in Cryptocurrency and NYC Fintech Women. Her leadership spans multiple sectors, including fintech, technology, and luxury brands.
Achievements
Michelle O'Connor is recognized for her strategic foresight in fostering partnerships and exploring new markets, which drives sustainable growth and innovation. She excels in transforming organizations by leveraging disruption for competitive advantage. Her visionary approach to brand innovation and growth is well-documented, and she is adept at navigating crises to ensure organizational resilience and protect reputations. Her contributions to the fintech and digital asset sectors have positioned her as a key figure in these industries.