Wendy Parrish
About Wendy Parrish
Wendy Parrish serves as the Vice President of Demand Generation at Teaching Strategies, LLC, where she has worked since 2022. With a strong background in marketing and finance, she has held various leadership roles in organizations such as Kaplan University, Switcher, Inc., and Office Depot.
Work at Teaching Strategies
Wendy Parrish serves as the Vice President of Demand Generation at Teaching Strategies, LLC, a position she has held since 2022. Based in Louisville, Kentucky, she focuses on enhancing demand generation strategies to support the company's growth objectives. Her role involves overseeing various marketing initiatives and optimizing digital marketing efforts to drive engagement and lead generation.
Previous Experience in Marketing
Prior to her current role, Wendy Parrish held several significant marketing positions. She was the Senior Vice President of Sales and Marketing at Switcher, Inc. from 2020 to 2022, where she contributed to the company's marketing strategies. Before that, she served as the Marketing Director at Kaplan University for eight months in 2007. Additionally, she worked as a Senior Marketing Manager at Office Depot from 2005 to 2007, where she played a key role in marketing operations.
Education and Expertise
Wendy Parrish holds an MBA in Marketing and Finance from The Wharton School, which has equipped her with advanced skills in business strategy and marketing management. She also earned a Bachelor of Engineering in Mechanical Engineering from Vanderbilt University. Her educational background supports her expertise in demand generation and strategic marketing.
Achievements in Marketing Performance
Wendy Parrish has a track record of improving marketing performance metrics. She successfully grew leads generated by 19%, contributing to $60 million in pipeline development and $15 million in booked revenue. Additionally, she reduced cost per acquisition by 45% and improved lead conversion rates by 63%. Her leadership of an in-house marketing team of 80 people involved managing a substantial annual marketing budget of $12 million.
Consulting Experience
Wendy Parrish has consulting experience from her time as a Summer Associate at McKinsey & Co. in 1998 and as a Senior Consultant at Andersen Consulting / Accenture from 1995 to 1997. These roles provided her with insights into strategic business operations and enhanced her analytical skills in marketing and management.