Alexandra Ferguson
About Alexandra Ferguson
Alexandra Ferguson serves as the Senior Group Account Director for Publishing at Teads, a position she has held since 2022. She has a diverse background in social media strategy and account management, with previous roles at iProspect and TED Conferences.
Work at Teads
Alexandra Ferguson has been employed at Teads since 2022, currently holding the position of Senior Group Account Director, Publishing. In this role, she oversees key accounts and drives strategic initiatives within the publishing sector. Prior to her current role, she served as Publisher Account Director at Teads from 2020 to 2022, where she managed publisher relationships and contributed to revenue growth.
Previous Experience in Digital Marketing
Before joining Teads, Alexandra Ferguson worked at iProspect in various roles related to social media strategy. She served as a Paid Social Media Strategist from 2017 to 2018 in Sydney, Australia, and as a Paid Social Media Planner from 2015 to 2016 in London, United Kingdom. Additionally, she held the position of Paid Social Media Manager for a brief period in 2016. Her experience at iProspect equipped her with skills in managing social media campaigns and optimizing paid social strategies.
Early Career Background
Alexandra Ferguson began her career at TED Conferences as a Build-out Operations Assistant from 2012 to 2013 in Edinburgh. She also worked at Comgreat in a marketing role from 2011 to 2014, gaining foundational experience in marketing operations. Her early roles provided her with a diverse skill set that contributed to her later success in digital marketing.
Education and Expertise
Alexandra Ferguson earned a Master of Arts with Honours in Business Studies from The University of Edinburgh, graduating with a 2:1 classification in 2013. Her academic background in business studies has informed her approach to account management and digital marketing strategies throughout her career.