Andrea Lo Presti
About Andrea Lo Presti
Andrea Lo Presti is the Industry Director for Automotive UK at Teads, where he focuses on innovative marketing strategies to enhance performance. With extensive experience in the automotive sector, he has held various marketing roles at notable companies including FCA Fiat Chrysler Automobiles and Jaguar Land Rover.
Work at Teads
Andrea Lo Presti serves as the Industry Director for Automotive UK at Teads, a position held since 2022. Based in London, England, she focuses on innovative marketing strategies aimed at enhancing performance in the automotive sector. Her role involves leveraging data-driven insights to develop effective marketing plans tailored to the automotive industry.
Previous Experience in Automotive Marketing
Before joining Teads, Andrea Lo Presti held several significant positions within the automotive industry. She worked at FCA Fiat Chrysler Automobiles as Marketing Director for Fiat & Abarth from 2018 to 2021. Prior to that, she served as Senior Global Product Marketing Manager at Jaguar Land Rover from 2016 to 2018. Her career at FCA also included roles as Product Manager for Jeep and Senior Product and Pricing Manager for Jeep, among others.
Education and Expertise
Andrea Lo Presti studied at the European Business School in Paris, France, where she earned a BA (Hons) in International Business from 2002 to 2007. Additionally, she completed her A-Levels at Lycée Notre-Dame de Sainte Croix in Paris, focusing on Economics. Her educational background supports her expertise in marketing and product management within the automotive sector.
Background in Automotive Industry
Andrea Lo Presti has extensive experience in the automotive industry, having worked in various roles across multiple companies. Her career began at Porsche Cars GB Ltd as a Sales Administrator in 2007. She later joined FCA Fiat Chrysler Automobiles, where she progressed through several marketing and product management roles. Her experience spans different brands, including Alfa Romeo and Jeep, providing her with a comprehensive understanding of the automotive market.
Passion for Data-Driven Marketing
Andrea Lo Presti is passionate about utilizing customer and data-led insights to inform marketing strategies. Her approach emphasizes the importance of tailoring marketing plans to meet specific customer needs and market demands. This focus on data-driven decision-making is a key aspect of her work in the automotive sector.