Arthur Boussac
About Arthur Boussac
Arthur Boussac is a Global Client Partner at Teads, where he leads the creative effectiveness measurement program for strategic accounts. He has extensive experience in digital business development and audience research, having previously held positions at Ipsos, Canal+, and other notable companies.
Current Role at Teads
Arthur Boussac serves as a Global Client Partner at Teads, a position he has held since 2022. In this role, he is responsible for managing strategic accounts across various sectors, including Beauty, Luxury, Quick Service Restaurants, and Retail. He leads the creative effectiveness measurement program for Teads' strategic accounts on a global scale, providing clients with actionable insights related to measurement and digital strategy.
Previous Experience at Ipsos
Before joining Teads, Arthur Boussac worked at Ipsos as the Digital Business Development Director for Media & Creative Excellence from 2018 to 2019. He also held the position of Group Manager at Ipsos from 2017 to 2018. His tenure at Ipsos provided him with extensive experience in digital business development and media strategy.
Professional Background in Media and Production
Arthur Boussac has a diverse background in media and production. He worked as an Audiences Research Manager at Canal+ for six months in 2011 and held a position at the European Court of Auditors as a media strategist for three months in 2012. Additionally, he was involved in audiovisual production at ELEPHANT in 2009 and served as an Audiovisual Production Manager at TBWA Paris in 2010.
Educational Qualifications
Arthur Boussac holds a Master's degree in Marketing and Media Management from KEDGE Business School, where he studied from 2010 to 2013. He also studied Audiovisual production at ESRA, achieving a degree from 2007 to 2009, and completed a Bachelor's degree in Audiovisual Production at ISCPA - Institut Supérieur des Médias in 2009.
Leadership in Insights Marketing
At Teads, Arthur Boussac previously held the role of Head of Insights Marketing for France and Belgium from 2019 to 2021. In this capacity, he contributed to the strategic direction of the company by leveraging insights to enhance marketing effectiveness and drive client success.