Rony Assaraf
About Rony Assaraf
Rony Assaraf is a Strategic Publisher Manager at Teads.tv, where he has worked since 2017. He has a background in business communication and has held various roles in marketing and business development across multiple countries.
Current Role at Teads
Rony Assaraf serves as the Strategic Publisher Manager at Teads.tv, a position he has held since 2017. In this role, he focuses on developing strategic relationships with publishers and enhancing their engagement with the platform. His responsibilities include leading initiatives that improve client retention and addressing technical challenges related to advertising technologies.
Previous Experience at Teads.tv
Before becoming the Strategic Publisher Manager, Rony worked as a Publisher Manager Assistant at Teads.tv for six months in 2017. During this time, he contributed to various projects and gained valuable experience in the advertising technology sector, particularly in the Greater New York City Area.
Education and Qualifications
Rony Assaraf studied at the International University of Monaco, where he earned a Bachelor of Business Administration (B.B.A.) from 2013 to 2016. He also attended The British Study Centres from 2011 to 2012, where he achieved an Advanced Certificate in Business Communication. Additionally, he completed his secondary education at Masséna High School, earning a French Baccalaureate in Economics and Social Sciences from 2009 to 2011.
Professional Background
Rony has held various positions in the advertising and business development sectors. He worked as a Community Manager at JJF Media for four months in 2015 and as a Business Development Manager at PassPal for five months in 2016. He also served as a Marketing Business Development Manager at X0PA Ai for five months in 2016. Throughout his career, he has successfully prospected and closed deals with numerous publishers, enhancing the adoption of new features.
Key Initiatives and Projects
Rony has been instrumental in pioneering the Header Bidding initiative for the French market. He led a cross-team project aimed at improving client retention by addressing technical issues such as Ads.txt, CMP, passback, and script integrations. His efforts have contributed to the overall success of the initiatives he has been involved in.