Timotheus Yong
About Timotheus Yong
Timotheus Yong is a Sales Manager at Teads in Singapore, specializing in leveraging the Teads Ad Manager platform for branding and traffic acquisition campaigns. With a background in marketing and sales, he has extensive experience in advertising strategies, including cookieless advertising.
Work at Teads
Timotheus Yong has served as a Sales Manager at Teads since 2022, based in Singapore. In this role, he leverages the Teads Ad Manager platform to drive branding and traffic acquisition campaigns. He focuses on brand safety controls and promotes the use of intuitive user interfaces for hands-on activation of marketing campaigns. His expertise includes implementing cookieless advertising strategies to enhance performance campaigns.
Previous Experience
Prior to joining Teads, Timotheus Yong worked at Moove Media as a Sales Account Manager from 2018 to 2021. He also held the position of Sales Manager at Blis for eight months in 2021 to 2022. Earlier in his career, he served as a Marketing Coordinator at IHH Healthcare from 2015 to 2018 and as an Accounts Executive Intern at Pivot Marketing in Shanghai from 2012 to 2013. He began his professional journey as a Management Support Officer at Ngee Ann Polytechnic in 2013 and served in the Singapore Armed Forces as a Lieutenant from 2013 to 2015.
Education and Expertise
Timotheus Yong holds a Bachelor of Commerce degree from the University of Adelaide, where he studied Business, Management, Marketing, and Related Support Services from 2015 to 2017. He also studied at Fudan University, earning a Bachelor's degree in a related field from 2016 to 2017. Additionally, he obtained a Diploma in International Business from Ngee Ann Polytechnic, where he studied from 2010 to 2013. His educational background supports his expertise in leveraging advertising platforms and implementing effective marketing strategies.
Skills in Advertising and Marketing
Timotheus Yong specializes in leveraging end-to-end advertising platforms that integrate demand, supply, and creative capabilities. His focus is on achieving strong performance at lower costs. He has experience in driving branding and traffic acquisition campaigns, with a particular emphasis on brand safety controls and cookieless advertising strategies, which are increasingly relevant in the evolving digital advertising landscape.