Brie Benson, Csm
About Brie Benson, Csm
Brie Benson serves as the Sr. Director of Integrated Marketing at Tecovas, where she has worked since 2023. With extensive experience across various sectors, she has held multiple marketing roles, demonstrating expertise in strategic communications, sponsorship activation, and budget management.
Current Role at Tecovas
Brie Benson serves as the Sr. Director of Integrated Marketing at Tecovas, a position she has held since 2023. In this role, she is responsible for overseeing integrated marketing strategies and initiatives to enhance brand visibility and engagement. Her tenure at Tecovas began in 2019, where she initially worked as a Sr. Marketing Program Manager before transitioning to the Marketing Program Director role in 2022.
Previous Experience in Marketing
Brie Benson has a diverse background in marketing across various sectors. Prior to her current role at Tecovas, she worked at Liaison Creative + Marketing as a Marketing Project Manager from 2012 to 2015. She also held positions at Mathys+Potestio and Vrbo, where she focused on global creative projects. Her experience includes managing marketing programs and projects that span automotive, tech, finance, healthcare, travel, e-commerce, and retail industries.
Education and Expertise
Brie Benson studied at Central Michigan University, where she earned a Bachelor of Applied Arts in Integrative Public Relations. Her educational background complements her extensive industry experience. She possesses expertise in sponsorship activation, strategic communications, budget management, and strategic brand marketing, which she applies in her current and previous roles.
Background in Public Relations and Event Production
Brie Benson has a strong foundation in public relations and event production. She worked as a Publicist at OSK Marketing & Communications Inc. and as an Event Producer at Apex Performance. Her roles have involved managing communications and producing events, which have contributed to her comprehensive understanding of marketing and brand management.
Leadership and Team Building
Brie Benson is passionate about building collaborative and impactful teams. Throughout her career, she has demonstrated a commitment to fostering teamwork and enhancing team performance. Her leadership style emphasizes collaboration, which has been instrumental in her success in various marketing roles.