Koa Mikaelah Fernandez
About Koa Mikaelah Fernandez
Koa Mikaelah Fernandez is an Events and Retail Marketing Manager with extensive experience in experiential marketing and event curation. She has worked with notable brands and founded Buen Camino, a community focused on traditional healing arts.
Current Role at Tecovas
Koa Mikaelah Fernandez serves as the Events + Retail Marketing Manager at Tecovas, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies that enhance the brand's presence in the retail space. Her responsibilities include organizing events that align with the company's vision and values, ensuring that each experience resonates with the target audience.
Previous Experience in Brand Marketing
Before joining Tecovas, Koa worked at Free People in various roles, including Global Manager of Experiential Brand Marketing from 2021 to 2022. She also served as Associate Manager of Experiential Marketing from 2020 to 2021 and as Assistant Brand Leader + Events Manager in NYC from 2017 to 2018. Her tenure at Free People allowed her to develop a strong foundation in experiential marketing and event management.
Educational Background
Koa studied at Florida International University, where she earned an Associate's degree in Fine Arts from 2009 to 2011. She furthered her education at the Fashion Institute of Technology, achieving a Bachelor of Fine Arts in Fashion Design with a focus on Womenswear Special Occasion from 2011 to 2014. This educational background has equipped her with a unique blend of artistic and marketing skills.
Community Engagement and Initiatives
Koa founded Buen Camino, a community centered on shamanism and traditional South and Central American healing arts. This initiative has gained recognition and has been featured in various publications, including Vogue and Well + Good. Additionally, she runs Space and Ceremony, a Latinx-led event curation service that emphasizes community and intentionality in its projects.
Diverse Professional Experience
Koa has held various positions across different companies, including General Manager at Reformation, Experience Curator at Auberge Resorts Collection, and Manager at L'Occitane en Provence. Her diverse experience spans multiple industries, including retail and hospitality, and she has worked with high-profile events such as Coachella and SXSW, showcasing her ability to create impactful experiences.