Megan Smith
About Megan Smith
Megan Smith is a Growth Marketing Manager at Tecovas, where she has worked since late 2022. She has a diverse background in marketing and account management, with previous roles at Icon Media Direct and other companies, specializing in go-to-market strategies and media campaigns.
Current Role at Tecovas
Megan Smith serves as the Growth Marketing Manager at Tecovas, a position she has held since late 2022. In this role, she specializes in executing go-to-market strategies for product extensions and innovative launches. Smith appreciates the balance of autonomy and ownership in her role, which allows her to contribute effectively to the company's marketing initiatives. She enjoys working with a dynamic and talented team and feels encouraged to share ideas and collaborate with her colleagues.
Previous Experience at Icon Media Direct
Megan Smith has extensive experience at Icon Media Direct, where she worked in various roles from 2014 to 2022. She began as an Account Coordinator and progressed to Junior Account Manager, Account Manager, Senior Account Manager, Account Director, and finally Group Account Director. During her tenure, she led and launched TV/OTT media campaigns for disruptor and challenger brands, contributing to their rapid growth and market dominance. Her time at Icon Media Direct spanned over eight years, allowing her to develop a deep understanding of marketing strategies.
Early Career and Internships
Megan Smith's early career includes positions at several notable organizations. She worked as an Assistant Media Planner at Round2 Communications from 2011 to 2012 and as a Sales Coordinator at Outside Magazine from 2012 to 2013. Additionally, she completed internships at PMK*BNC as a Corporate Public Relations Intern in 2010 and at the National Geographic Society as an International Publishing Intern in 2009. These experiences provided her with a solid foundation in media planning and public relations.
Education and Academic Background
Megan Smith earned her Bachelor of Arts in Communication Studies from UCLA, where she studied from 2007 to 2011. Her education equipped her with essential skills in communication and marketing, which she has applied throughout her career. The knowledge gained during her academic years has been instrumental in her development as a marketing professional.
Skills and Strengths
Megan Smith possesses CliftonStrengths in Empathy, Harmony, Responsibility, Restorative, and Relator. These strengths reflect her ability to work effectively within teams and contribute to a collaborative work environment. Her specialization in executing go-to-market strategies and her passion for advancing brands through direct-to-consumer, retail, and lead-generation initiatives further highlight her expertise in growth marketing.