Therese Rydberg
About Therese Rydberg
Therese Rydberg is a Demand Gen Manager at Telavox, where she has worked since 2019. She leads a team focused on optimizing paid media channels and coordinating with sales teams to enhance pipeline creation.
Work at Telavox
Therese Rydberg has been serving as the Demand Gen Manager at Telavox since 2019. In this role, she is responsible for managing paid media channels and ensuring the appropriate channel is utilized for specific audiences and campaign messages. Her position requires collaboration with sales and Sales Development Representative (SDR) teams to facilitate effective follow-up and enhance pipeline creation. Rydberg leads a team that includes two performance marketers, an event manager, and a Conversion Rate Optimization (CRO) specialist, emphasizing a coordinated approach to demand generation.
Previous Experience in Online Marketing
Before joining Telavox, Therese Rydberg worked as the Online Marketing Manager for the Nordics at Wiggle from 2017 to 2019. During her tenure, she focused on developing marketing strategies tailored to the Nordic market. Prior to Wiggle, she held positions at Mintel as a Secondary Coverage Assistant from 2007 to 2008 and at Travels as an Overseas Travel Assistant from 2008 to 2009. Rydberg also has experience from her time at Gap Year, where she worked from 2002 to 2004 in London.
Education and Expertise
Therese Rydberg studied at Cass Business School, where she specialized in Marketing and earned a degree in Business Studies from 2004 to 2007. She also attended Sturegymnasiet, focusing on Marketing Communications from 1999 to 2002. Her educational background provides a solid foundation in marketing principles, which she applies in her current role and throughout her career.
Team Leadership and Responsibilities
In her current role at Telavox, Therese Rydberg leads a team that includes two performance marketers, an event manager, and a CRO specialist. Her responsibilities encompass consistent measurement and deep analysis of marketing efforts, as well as budget management. Rydberg's leadership ensures that the team operates effectively to meet the company's demand generation goals.