TelevisaUnivision
TelevisaUnivision is a leading media company with the largest library of Spanish-language content, offering diverse original programming and operating top-rated networks in the U.S. and Mexico.
Largest Library of Spanish-Language Content
TelevisaUnivision features the largest library of owned Spanish-language content in the world. The company has extensive industry-leading production capabilities, which support a vast array of original content. This includes genres such as dramas, comedies, docuseries, game shows, reality shows, variety programs, movies, musical and cultural events, children’s and educational programs, sports, and special events. This diverse content offering allows TelevisaUnivision to cater to a wide audience and various tastes.
Partnerships with Renowned Spanish-Language Creators
TelevisaUnivision collaborates with some of the most renowned creators in the Spanish-language entertainment industry. Notable partnerships include those with Eugenio Derbez, Selena Gomez, Maria Dueñas, Mario Vargas Llosa, and Santiago Limón. These collaborations bolster TelevisaUnivision’s ability to produce high-quality and engaging content that resonates with viewers. The involvement of these prominent creators ensures a steady stream of compelling and diverse programming.
Top-Rated Broadcast Networks and Cable Channels
TelevisaUnivision operates some of the top-rated broadcast networks and cable channels in both the U.S. and Mexico. In the U.S., UniMás and Univision are leading networks, while in Mexico, Las Estrellas and Canal 5 hold top positions. Beyond these, the company hosts 36 Spanish-language cable networks and a 24/7 live news channel, catering to a broad spectrum of viewer interests. Additionally, Uforia serves as the company’s hub for Latin music, making TelevisaUnivision a comprehensive provider of Spanish-language content.
ViX Streaming Platform
ViX, a prominent streaming service by TelevisaUnivision, offers over 75,000 hours of on-demand content and 80+ streaming channels. Subscribers can choose between free and premium tiers, with the Premium with Ads tier available in the U.S. for $4.99 per month. The service features a wide variety of original series, movies, and live sports. Furthermore, Mediam by Aleph represents ViX in 13 Latin American countries, expanding its reach and accessibility in the region.
Hispanics’ Influence on Consumer Spending
Hispanics have a significant impact on consumer spending, particularly in the CPG industry. In 2020, Hispanics contributed $14.5 billion to CPG sales and grew sales 1.4 times faster than non-Hispanics across all categories. They also outspend the general market on food monthly, with an average spend of $298 compared to $265. Additionally, Hispanic consumers are early adopters of digital shopping tools and are significant drivers of online grocery shopping, with 42% shopping online for groceries. These trends highlight the importance of Hispanic consumers in the marketplace and their growing influence on sales.