Aditi Upadhyay
About Aditi Upadhyay
Aditi Upadhyay is a Senior Manager in Brand Marketing and Communications at TELUS in Toronto, Ontario, Canada, with extensive experience in brand management and marketing across various industries.
Current Position
Aditi Upadhyay serves as the Senior Manager for Brand Marketing and Communications at TELUS, based in Toronto, Ontario, Canada. In this role, she oversees the company's brand marketing strategies and communications initiatives.
Previous Roles at Manulife and Legal Insure
Prior to joining TELUS, Aditi worked at Manulife as the Global Brand Manager for the corporate brand from 2019 to 2022. During her tenure, she managed the global brand strategy, enhancing the brand's presence across multiple international markets. Before her time at Manulife, she led the rebranding initiative at Legal Insure, successfully completing the project within six months.
Experience at Maruti Suzuki
Aditi has significant experience working with Maruti Suzuki India Limited. From 2012 to 2014, she managed the brand positioning and marketing strategy for the Alto car brand, significantly boosting its market share. She later focused on integrated marketing campaigns for Maruti Suzuki's corporate brand from 2014 to 2016, aligning marketing efforts with the company's business objectives.
Educational Background
Aditi holds an MBA in Marketing and Finance from Lal Bahadur Shastri Institute of Management, Delhi. She has a B.Tech in Information Technology from Guru Gobind Singh Indraprastha University. Additionally, she completed her high school education at Delhi Public School - Vasant Kunj, New Delhi, where she studied Science, Mathematics, and Economics.
Contributions to NITI Aayog and Core Competencies
In 2017, Aditi contributed to NITI Aayog as a Marketing Consultant for the Atal Innovation Mission, focusing on promoting innovation and entrepreneurship in India. She has a strong background in both traditional and digital media content strategies, media planning, and event management. Aditi specializes in brand measurement, utilizing KPIs and ROI metrics to assess the effectiveness of marketing campaigns and strategies.