Carole Wai Hai
About Carole Wai Hai
Carole Wai Hai serves as the Berlin General Manager at Tenjin, bringing extensive experience in analytics, sales, and business development within the mobile internet industry. She has lived in multiple cities, including Beijing, San Francisco, and Berlin, and has held various leadership roles in notable companies since 2008.
Current Role at Tenjin
Carole Wai Hai serves as the Berlin General Manager at Tenjin, a position she has held since 2019. In this role, she oversees operations and strategic initiatives within the Berlin office, contributing to the company's growth in the mobile internet sector. Her responsibilities include managing teams, developing business strategies, and enhancing client relationships.
Previous Experience at Tenjin
Prior to her current role, Carole worked at Tenjin as the Head of Data Science & Analytics from 2018 to 2019. During this time, she focused on leveraging data to drive insights and improve analytics processes. Her expertise in data science played a crucial role in enhancing the company's analytical capabilities.
Professional Background in Analytics and Sales
Carole has extensive experience in analytics and sales within the mobile internet industry. She worked at Fyber as Head of Analytics from 2014 to 2018, where she led analytics initiatives. Additionally, she held various positions at GWC Inc, including Senior Sales and European Representative, contributing to business development and sales strategies in both the Mountain View and Berlin areas.
Educational Background
Carole studied at the University of Paris I: Panthéon-Sorbonne, where she earned a Master's degree in International Relations from 2004 to 2007. Earlier, she completed her A-levels in Math at Lycée Leconte de Lisle from 1999 to 2002. Her educational background provides her with a strong foundation for her roles in analytics and international business.
Workshops and Industry Engagement
Carole has actively participated in industry events, conducting workshops on ad fraud at the 2018 App Growth Summit in Berlin and on ad monetization at the 2018 Applause in Barcelona. She has also been a panelist at PocketGamer Helsinki, discussing internationalization strategies to Asia. Additionally, she moderates a webinar series focused on marketing science aspects in Adtech.