Robert Lenhard
About Robert Lenhard
Robert Lenhard serves as the Director of FP&A at TerrAscend, where he collaborates with senior leadership to drive business growth and strategic initiatives. He has a strong background in finance, having previously held several roles at Constellation Brands and earned an MBA from Niagara University.
Work at TerrAscend
Robert Lenhard serves as the Director of FP&A at TerrAscend, a role he has held since 2022. He partners directly with the Executive Vice President of Northeast operations and the Senior Vice President Northeast Leadership Team. His responsibilities include driving business growth and strategic initiatives for the company. As the first dedicated FP&A hire for the Northeast region, he is tasked with establishing a best-in-class FP&A team and capabilities for a business unit exceeding $150 million. He also provides comprehensive quarterly forecasts, monthly reporting packages, and annual planning guidance to the Executive Leadership.
Previous Experience at Constellation Brands
Prior to joining TerrAscend, Robert Lenhard worked at Constellation Brands for several years in various roles. He was a Manager of Corporate Strategy from 2019 to 2021 and a Manager of Commercial Finance & Innovation from 2017 to 2019, both based in New York and San Francisco, respectively. Earlier, he served as a Senior Financial Analyst in FP&A from 2014 to 2017 and as a Corporate Accountant from 2013 to 2014. His tenure at Constellation Brands provided him with extensive experience in financial analysis and strategic planning.
Education and Expertise
Robert Lenhard holds a Master of Business Administration (MBA) with a focus on Finance from Niagara University. He also earned a Bachelor of Science (BS) in Economics & Finance, graduating Summa Cum Laude from the same institution. His educational background provides a strong foundation for his expertise in financial planning and analysis, enabling him to effectively contribute to strategic initiatives at TerrAscend.
Achievements in the Cannabis Market
At TerrAscend, Robert Lenhard played a key role in the successful launch of the adult-use cannabis market in New Jersey. His contributions were instrumental in establishing TerrAscend's presence, leading to the company owning three out of twenty adult-use dispensaries in the state and capturing approximately 20% market share. This achievement reflects his ability to drive business growth and navigate complex market dynamics.
Cross-Functional Collaboration
In his role at TerrAscend, Robert Lenhard acts as a cross-functional partner, collaborating with various departments including Sales, Wholesale, Retail, Marketing, and Operations. This collaboration is essential for aligning financial strategies with operational goals, ensuring that the company effectively meets its business objectives.