Sherry Fodor
About Sherry Fodor
Sherry Fodor serves as the Director of Marketing for Adult Use at TerrAscend, where she has worked since 2018. She has over 18 years of experience in marketing, having previously held positions at Church & Dwight Canada and Alberto Culver.
Work at TerrAscend
Sherry Fodor has been serving as the Director of Marketing - Adult Use at TerrAscend since 2018. In this role, she focuses on marketing strategies and initiatives related to adult-use products. Her position is based in Mississauga, Ontario, where she leverages her extensive experience in consumer marketing to enhance brand visibility and market penetration.
Previous Experience at Church & Dwight Canada
Before joining TerrAscend, Sherry Fodor worked at Church & Dwight Canada as the Brand Director for the OTC Division from 2006 to 2018. During her 12 years in this role, she was responsible for overseeing brand strategy and marketing initiatives for over-the-counter products, contributing to the company's growth in the consumer health sector.
Career at Alberto Culver
Sherry Fodor also held the position of Customer Marketing Manager - Skin Care at Alberto Culver from 2000 to 2006. In this role, she managed marketing strategies for skin care products, focusing on customer engagement and market development. Her experience at Alberto Culver further solidified her expertise in consumer marketing.
Education and Expertise
Sherry Fodor studied at the Schulich School of Business - York University, where she earned a Master of Business Administration (M.B.A.) with a focus on International Business and Marketing from 1996 to 1998. She also holds a Management Studies Diploma from Wilfrid Laurier University, obtained in 1993, and a Bachelor of Arts in Economics from the same institution, completed in 1992. Her educational background supports her extensive skills in public relations, integrated agency management, and experiential marketing.
Skills and Specializations
Sherry Fodor demonstrates a range of skills in public and stakeholder relations, integrated agency management, and consumer marketing across various categories, including Consumer Health, Personal Care, Household, and Food. She specializes in developing high-performing teams and fostering positive cross-functional relationships. Additionally, she possesses expertise in acquisition integration and business process re-engineering.