The Beachbody Company
The Beachbody Company provides a comprehensive Health Esteem Routine encompassing fitness, nutrition, and mindset, serving over 2 million customers with a high digital retention rate.
Services
The Beachbody Company provides a holistic Health Esteem Routine that integrates fitness, nutrition, and mindset components. Their services include streaming over 22.9 million workout and health-related content. The company offers BODi Blocks and Super Blocks, designed using block periodization, in 2023. Additionally, they offer two eating plans and a suite of supplements created with the assistance of registered nutritionists and culinary experts. Their Mindset & Personal Development channel launched in 2023 in partnership with GrowthDay, aims to enhance personal growth and well-being.
Products
The Beachbody Company has developed a variety of products centered around health and wellness. These include comprehensive workout programs like BODi Blocks and Super Blocks, based on block periodization. Nutrition remains a key focus with two detailed eating plans and a line of supplements crafted in partnership with registered nutritionists and culinary experts. These offerings are designed to be easily integrated into a daily routine, supporting a balanced, health-focused lifestyle.
History
The Beachbody Company was founded with the goal of offering a comprehensive approach to health and wellness. Over the years, they have grown their subscription base to over 1.56 million, with a digital retention rate of 96.2% month over month. In 2023, the company expanded its offerings with the introduction of BODi Blocks and Super Blocks, as well as a new Mindset & Personal Development channel in collaboration with GrowthDay. The company's commitment to innovation has enabled them to remain a leader in the fitness and nutrition industry.
Community
The Beachbody Company has fostered a large and active community of over 2 million customers. This community includes trainers, nutritionists, and customer-turned-support coaches, creating a supportive network for those engaging in their health and wellness journey. The Beachbody Foundation is also a key aspect of their community efforts, focusing on philanthropic initiatives to help those in need.
Headquarters
The Beachbody Company is headquartered in El Segundo, California. This location serves as the central hub for their operations, facilitating the development and management of their comprehensive health and wellness offerings.