Gwendolyn Lefevre
About Gwendolyn Lefevre
Gwendolyn Lefevre serves as the Associate Director of Marketing Operations at The Chronicle of Higher Education, where she collaborates with various teams to enhance marketing strategies through data insights. With extensive experience in marketing operations across multiple companies, she has developed expertise in managing marketing technologies and providing training to business teams.
Current Role at The Chronicle of Higher Education
Gwendolyn Lefevre serves as the Associate Director of Marketing Operations at The Chronicle of Higher Education since 2021. In this role, she collaborates with various departments, including Marketing, Sales, IT, Data & Analytics, UI/UX, and Finance, to ensure alignment on key business initiatives. She is responsible for administering key marketing technologies such as Marketo, Wrike, AirTable, and Ceros, along with internally designed systems. Her work involves liaising with the Data & Analytics team to develop key reporting and actionable data insights using platforms like Blueconic CDP, Shopify, Madgex, GA4, and Tableau.
Previous Experience in Marketing Operations
Prior to her current position, Gwendolyn held several roles in marketing operations across various organizations. She served as Vice President of Marketing Operations at Bottomline Technologies from 2014 to 2020. Before that, she was the Director of Marketing Operations at Sungard Availability Services from 2012 to 2014. Her earlier experience includes roles as Sr. Marketing Manager and Marketing Coordinator at Infor, where she worked from 2006 to 2011 and 2006 respectively. She also worked at Datastream and AT Kearney, contributing to her extensive background in marketing operations.
Educational Background
Gwendolyn Lefevre studied at Lake Forest College, where she earned a Bachelor of Arts degree in History from 1993 to 1995. This educational background provided her with foundational skills that she has applied throughout her career in marketing and operations.
Skills and Expertise in Marketing Technologies
Gwendolyn possesses expertise in various marketing technologies and platforms. She administers systems such as Marketo, Wrike, AirTable, and Ceros, and has led the integration of multiple marketing technology platforms to support various teams within complex organizations. Her ability to provide best practices, training, and continued education for marketing and business teams highlights her commitment to enhancing operational efficiency.
Collaborative Approach in Marketing
In her roles, Gwendolyn has consistently demonstrated a collaborative approach by working closely with cross-functional teams. She engages with departments including Marketing, Sales, IT, Data & Analytics, UI/UX, and Finance to ensure that marketing initiatives align with broader business goals. This collaboration is essential for driving successful marketing strategies and achieving organizational objectives.