the i.e. network
The i.e. network is a small marketing and advertising company founded in 2008, headquartered in Minneapolis, MN. The company specializes in audience intelligence, content strategy, and storytelling to drive business growth and enhance brand relevance.
Company Overview
The i.e. network is a small business operating in the Marketing & Advertising industry, founded in 2008. With a team size of 12, the company focuses on enhancing business growth through a unique blend of journalism and digital strategy. Headquartered in Minneapolis, MN, the i.e. network emphasizes storytelling and deep audience intelligence to drive client success.
Services Offered
The i.e. network specializes in various services including Audience Intelligence, Content Strategy, Content Development, Accelerated Distribution, Video Production (both Short & Long Form), Social Media Content, Story Development, Branded Entertainment, Channel Strategy, and Podcasts. The company aims to transform research and strategy into precise messaging, ensuring effective communication for its clients.
Notable Campaigns
The i.e. network has executed several significant campaigns across various industries. Notable examples include an awareness campaign for the TV entertainment sector that achieved 4 million search impressions and a COVID-19 blog campaign in healthcare with a 31% open rate. Additionally, a digital marketing campaign for broadband services resulted in 30 million search impressions and 110,000 qualified leads.
Research and Strategy
The company conducts extensive research to understand consumer behavior, particularly in the cable industry, and develops strategies based on these insights. This includes addressing issues like cord-cutting and implementing target marketing campaigns in the global supply chain sector. The i.e. network combines intelligence agency capabilities with newsroom tenacity to deliver data-driven insights.
Community Engagement
The i.e. network actively engages with communities through initiatives such as 'The Biggest Loser Minnesota Challenge,' which involved over 30,000 participants in health competitions. The company also facilitated the creation of the U.S. Congressional Caucus on Workplace Wellness, demonstrating its commitment to promoting health and wellness initiatives.