Ajay Sameer
About Ajay Sameer
Ajay Sameer serves as the Head of Conversion & Digital Experience Optimisation at The Lifetime Value Co., where he has worked since 2021. With a background in digital marketing and web management, he has held various roles at notable companies such as PayPal, Intuit, and Rackspace Hosting.
Current Role at The Lifetime Value Co.
Ajay Sameer serves as the Head of Conversion & Digital Experience Optimisation at The Lifetime Value Co. since 2021. In this role, he implements a customer-first, research-based test and learn methodology. He leads strategies for new brand launches and optimizes the design of existing brands. Ajay is responsible for managing year-on-year growth targets, focusing on increasing subscriber numbers and revenue. He collaborates with various teams and C-Suite executives to explore opportunities in new verticals, products, or markets.
Previous Experience at PayPal
Ajay Sameer held multiple positions at PayPal from 2015 to 2019. He worked as a Website Production Manager for EMEA for one year and later served as Website Channel Manager for two years. Additionally, he was involved in asset and content production and management for one year. His experience at PayPal provided him with a comprehensive understanding of website management and optimization strategies.
Experience at OVERRATING THE UNDERRATED LTD
Before joining The Lifetime Value Co., Ajay Sameer worked at OVERRATING THE UNDERRATED LTD as Lead Developer and Designer from 2009 to 2014. This five-year tenure allowed him to develop skills in both development and design, contributing to his expertise in digital experience optimization.
Educational Background in Marketing
Ajay Sameer studied at Aston University, where he earned a Bachelor of Science (BSc) degree in Marketing from 2006 to 2010. This educational foundation has equipped him with essential knowledge and skills relevant to his roles in digital experience and conversion optimization.
Mentorship and Team Leadership
In his current position, Ajay Sameer mentors teams on customer research methods and best practice hypothesis testing. He manages a team of developers, designers, copywriters, and QA professionals, overseeing product management of signup flows. His leadership fosters collaboration and innovation within the team.