Smitha Puranik
About Smitha Puranik
Smitha Puranik serves as the Director of Data Acquisition at The Lifetime Value Co. in San Jose, California, where she has worked since 2022, bringing extensive experience from previous roles at Revance and PayPal.
Work at The Lifetime Value Co.
Smitha Puranik serves as the Director of Data Acquisition at The Lifetime Value Co. since 2022. In this role, she focuses on establishing and enhancing the Data Acquisition function to ensure competitive advantages for products through effective data asset integration. Her initiatives include creating a comprehensive roadmap for new data assets and executing strategic agreements with data providers.
Previous Experience at Revance
Before joining The Lifetime Value Co., Smitha worked at Revance as the Lead Product Manager for Data Analytics and Insights Product from 2021 to 2022. In this position, she contributed to the development and management of data analytics products, leveraging her expertise in data strategy and insights.
Career at PayPal
Smitha Puranik held various roles at PayPal from 2008 to 2021. Her positions included Senior Manager of Data Strategy, Head of Strategy and Planning for Global Merchant Partner Products, and Senior Manager of Portfolio Management. Throughout her tenure, she focused on data strategy, product management, and strategic planning, contributing significantly to the company's data-driven initiatives.
Education and Expertise
Smitha holds a Bachelor’s Degree in Mathematics from the University of Madras and a Master of Business Administration (M.B.A.) from Santa Clara University Leavey School of Business. Additionally, she earned a Diploma in Information Technology from NIIT Pune. Her educational background supports her expertise in data acquisition, analytics, and strategic planning.
Data Acquisition Achievements
In her current role, Smitha has successfully created a 3-year roadmap for new data assets, prioritizing KPI impacts. She has established a Single Source of Truth for data assets and conducted assessments that led to strategic partnerships with top data providers. Her work includes optimizing marketing funnels and enhancing data attributes for various products, demonstrating her impact on data acquisition and management.