Alex Vaughn
About Alex Vaughn
Alex Vaughn is a Senior Product Manager at The New York Times, specializing in Wirecutter Growth. With extensive experience in product management and strategy, he has held various roles in notable companies and educational institutions, contributing to significant growth and innovation in digital products.
Current Role at The New York Times
Alex Vaughn serves as the Senior Product Manager for Wirecutter Growth at The New York Times since 2020. In this role, Vaughn has led significant initiatives, including the redesign of the inbox appearance for editorial newsletters. This effort aimed to enhance user experience and engagement. Additionally, Vaughn successfully doubled the newsletter list size, establishing it as a major revenue-generating channel within a short timeframe.
Previous Experience at Priceline.com
Vaughn's tenure at Priceline.com spanned from 2012 to 2017, where he held multiple roles. Initially, he worked as a Product Conversion Business Associate and Product Manager from 2012 to 2014. He then transitioned to Mobile Product Manager from 2014 to 2016, followed by a role as Product Manager for Site Experience until 2017. During this period, Vaughn focused on improving user engagement and optimizing product strategies.
Consulting and Teaching Experience
Since 2017, Alex Vaughn has been operating Alex Vaughn Consulting as a Fractional Product Strategist. This role allows him to leverage his extensive experience in product management to assist various clients. Additionally, he served as the Lead Product Management Instructor at Product School from 2018 to 2022, where he contributed to the education of aspiring product managers.
Educational Background
Alex Vaughn holds a Master of Arts in Applied Statistics from Columbia University. He also earned a Bachelor of Arts in Honors Psychology and Spanish from Georgetown University. This educational background provides a strong foundation for his analytical and strategic approach in product management.
Achievements in Product Management
Throughout his career, Vaughn has achieved notable milestones in product management. At Wirecutter, he pioneered the development of a microsite for new content franchises, which resulted in a 60% month-over-month reader return rate. He also oversaw email service provider migrations and introduced a schema update that enhanced Wirecutter's visibility in Google's Top News Carousel.