Tara Sarath
About Tara Sarath
Tara Sarath is the Director of Digital Assets Operations at The New York Times, where she leads a team focused on email, web development, and marketing quality assurance. She has extensive experience in email marketing and operations, having held various roles at notable organizations including Kaplan Test Prep and High 5 Games.
Current Role at The New York Times
Tara Sarath serves as the Director of Digital Assets Operations at The New York Times, a position she has held since 2021. In this role, she leads a team of over 12 professionals, focusing on email operations, web development, and marketing quality assurance. Her responsibilities include overseeing digital marketing strategies and ensuring the effective delivery of digital content across various platforms.
Previous Experience at The New York Times
Tara Sarath has held multiple positions at The New York Times. She worked as an Email Consultant from 2016 to 2017, followed by a role as Email Marketing Specialist from 2017 to 2018. She then served as Senior Manager of Email Operations from 2019 to 2021 and briefly as Senior Manager of Email Solutions in 2019. Her diverse roles contributed to her expertise in email marketing and operations within a leading media organization.
Career Background in Marketing and Communications
Tara Sarath has a comprehensive background in marketing and communications. She began her career as a CRM/Marketing Specialist at High 5 Games in 2013 and later worked as an Analyst in the Marketing & Sales Department at Enstoa, Inc. She also gained experience in outreach and development as an intern at Sakhi for South Asian Women. Her early roles laid the foundation for her expertise in digital marketing and communications.
Education and Academic Achievements
Tara Sarath studied at New York University, where she earned an Honors Bachelor's degree in Social and Cultural Analysis, focusing on Cultural Anthropology from 2007 to 2011. She also pursued further education at The New School, where she is currently working towards a Master of Science in Public Policy Analysis, expected to be completed in 2025. Additionally, she completed the Draper Program in Humanities at NYU from 2010 to 2013.
Leadership in Diversity, Equity, and Inclusion
Tara Sarath co-leads the Marketing + Communications DEI Taskforce at The New York Times. This initiative focuses on promoting diversity, equity, and inclusion within the organization, reflecting her commitment to fostering an inclusive workplace culture. Her leadership role in this taskforce highlights her dedication to social issues and community engagement.