Amir Armstrong
About Amir Armstrong
Amir Armstrong is an Account & Project Manager at Nike, where he oversees digital marketing workflows and fosters communication among various departments. He has a background in sports management and community relations, with experience at several organizations including New Balance and Diadora.
Current Role at Thesis Agency
Amir Armstrong serves as an Account & Project Manager for Nike at Thesis agency since 2021. In this role, he manages digital marketing workflows from discovery to activation. He ensures effective communication between various departments and stakeholders, providing strategic insights and operational support to align Nike's category plans with overarching marketing strategies.
Previous Experience in Sports Management
Amir has a diverse background in sports management and community relations. He worked at Delaware 87ers as part of the Game Day Operations Team for six months in 2015. He also held the position of Team Lead/Community Relations at New Balance from 2016 to 2018 in the Greater Philadelphia Area. Additionally, he served as Game Day Staff/Community Relations for Philadelphia Union in 2015.
Educational Background in Sport Management
Amir Armstrong studied Sport Management at Delaware State University, where he earned a degree from 2011 to 2013. He continued his education at Long Island University, achieving a Bachelor's Degree in Sport Management from 2013 to 2015. He furthered his studies at West Chester University of Pennsylvania, obtaining a Master's Degree in Communication Studies with a Certificate in Entrepreneurship from 2016 to 2018.
Community Initiatives and Leadership
Amir co-founded Deadstock Run Club, a community initiative that focuses on running and sneaker culture. This initiative reflects his expertise in using sports and fashion as mediums for communication and creative expression. His leadership in community relations roles has contributed to fostering connections within the sports community.
Career Progression in Retail and Operations
Amir began his career in retail as a Sales Associate at Foot Locker from 2012 to 2014. He later worked as a Program Coordinator at YMCA of Gloucester County for eight months in 2015. He also served as a Graduate Assistant at West Chester University of Pennsylvania from 2016 to 2018, gaining valuable experience that contributed to his professional development.