Kevin Rock
About Kevin Rock
Kevin Rock is a Principal Data Strategist currently working at Thesis Agency in the Portland, Oregon Metropolitan Area. He has extensive experience in data management and analysis, having held various roles at Massini Group, Response Capture, Inc., and Bonfire Marketing Company over a career spanning more than two decades.
Current Role at Thesis Agency
Kevin Rock serves as the Principal Data Strategist at Thesis agency, a position he has held since 2021. In this role, he focuses on developing and implementing data-driven strategies to enhance client outcomes. His expertise in data analysis and strategy supports the agency's mission to deliver effective marketing solutions.
Previous Experience at Massini Group
Kevin Rock worked at Massini Group for a total of 14 years, holding various positions. He began as a Marketing Database Specialist from 2001 to 2002, then advanced to Sr Marketing Database Manager from 2002 to 2008. Following this, he served as Director of Database Services from 2008 to 2015. His tenure at Massini Group involved managing and optimizing marketing databases to improve operational efficiency.
Experience at Response Capture, Inc.
Kevin Rock worked as a Sr Data Analyst at Response Capture, Inc. from 2015 to 2017. During his time there, he contributed to data analysis efforts that supported the company's marketing initiatives. The company was later acquired by Bonfire Marketing Company, where he continued his work as a Sr Data Analyst.
Role at Bonfire Marketing Company
After the acquisition of Response Capture, Inc., Kevin Rock continued his role as a Sr Data Analyst at Bonfire Marketing Company from 2017 to 2021. He utilized his analytical skills to drive data-informed decisions and strategies, contributing to the overall success of the marketing team.
Education Background
Kevin Rock studied at the University of Cincinnati. His educational background has provided him with a solid foundation in data analysis and marketing strategies, which he has applied throughout his professional career.