Shana Andrews
About Shana Andrews
Shana Andrews is the Lead Brand Manager at Thesis, where she develops brand strategies to enhance client engagement through social media. She has a background in styling and account supervision, and she influences trends in arts, music, and fashion.
Current Role at Thesis
Shana Andrews serves as the Lead Brand Manager at Thesis since 2022. In this role, she develops brand strategies aimed at increasing client engagement through innovative social media campaigns. She is responsible for defining key performance indicators for social media to assess the success of these strategies. Additionally, she ensures project completion within budget and on schedule by effectively planning and overseeing tasks.
Previous Experience at Trunk Club
Prior to her current position, Shana Andrews worked at Trunk Club as a Stylist from 2017 to 2018 in the Greater Los Angeles Area. During her time there, she gained experience in client engagement and personal styling, contributing to her understanding of brand management and customer relations.
Career Development at Thesis
Before becoming the Lead Brand Manager, Shana Andrews held the position of Account Supervisor at Thesis from 2020 to 2022. In this role, she developed her skills in managing client accounts and overseeing brand strategies, which laid the foundation for her current responsibilities.
Educational Background
Shana Andrews completed her high school education at Monterey Trail High School, earning a High School Diploma from 2005 to 2009. She later attended California State University-Sacramento, where she studied Music and obtained a Bachelor of Arts - BA. Additionally, she studied Music Theory and Composition at American River College from 2011 to 2012.
Influence and Trends
Shana Andrews acts as a cultural tastemaker, influencing trends in arts, music, and fashion. She stays informed about the latest trends and technologies in social media, which enhances brand visibility and engagement for the companies she works with.