Tonya Severance
About Tonya Severance
Tonya Severance is a seasoned marketing professional currently serving as the Sr. Partner Product Marketing Manager at Theta Lake. With extensive experience in product marketing and content strategy across various companies, she has achieved notable industry recognition and developed numerous successful marketing initiatives.
Work at Theta Lake
Tonya Severance currently serves as the Senior Partner Product Marketing Manager at Theta Lake. She has been in this role since 2024, contributing to the company's marketing strategies and product positioning. Her experience in product marketing allows her to effectively engage with partners and enhance the overall marketing efforts of the organization.
Previous Experience in Product Marketing
Tonya Severance has extensive experience in product marketing prior to her current position. She worked at Appian Corporation as a Senior Manager of Product Marketing from 2021 to 2023 and as a Product Marketing Manager for five months in 2021. Additionally, she held roles at SS&C Blue Prism, where she served as a Senior Product Marketing Manager from 2019 to 2021 and as a Product Marketing Manager from 2017 to 2019.
Content Marketing and Strategy Background
Tonya Severance has a strong background in content marketing and strategy. She was the Director of Content Marketing Strategy at Sales Engine International from 2013 to 2016. During her tenure, she developed and executed a comprehensive content strategy that included numerous white papers, blogs, and videos. Her role as a Content Strategist at PerfectServe further solidified her expertise in this area.
Educational Background
Tonya Severance studied at Francis Marion University, where she earned a Bachelor of Arts degree in Communications from 1994 to 1999. She completed her high school education at South Florence High School from 1990 to 1994. Her educational background has provided her with a solid foundation in communication and marketing principles.
Achievements in Marketing
Tonya Severance has achieved notable recognition in the marketing field. She has contributed to placements in six Gartner Magic Quadrants and received a CODiE Award. Additionally, her efforts have been recognized in four Everest PEAK Matrix assessments. She has also demonstrated effective metrics from nurture initiatives, achieving significant open and click-through rates for various marketing campaigns.