Yen K.
About Yen K.
Yen K. is a Marketing Operations Manager with over 13 years of experience in data-driven digital marketing. She specializes in aligning marketing campaigns with business objectives and has a strong background in lifecycle marketing campaign management across multiple channels.
Current Role at Thomson Reuters
Yen K. serves as the Marketing Operations Manager at Thomson Reuters, a position held since 2020. In this role, Yen focuses on aligning marketing campaigns with business objectives and ensuring operational excellence. With a strong emphasis on lifecycle marketing campaign management across multiple channels, Yen leverages over 13 years of experience in the automated data-driven digital marketing environment to enhance the effectiveness of marketing initiatives.
Previous Experience at Thomson Reuters
Prior to the current role, Yen K. worked as a Marketing Campaign Manager at Thomson Reuters from 2019 to 2020. During this 11-month tenure in Sydney, Australia, Yen was responsible for managing marketing campaigns that aligned with the company's strategic goals. This experience contributed to the development of skills in campaign management and operational strategy.
Experience at Digital Alchemy
Yen K. has extensive experience at Digital Alchemy, where they held multiple roles. Yen started as an Account Manager from 2014 to 2015 in Singapore, followed by a position as Campaign Manager from 2015 to 2016 and then as a Senior Account Manager from 2017 to 2018 in Sydney, Australia. This experience provided a solid foundation in managing client relationships and executing marketing strategies.
Educational Background
Yen K. studied at the University of Huddersfield in the U.K. and the Nanyang Academy of Fine Arts in Singapore. Yen achieved a BA(Hons) in Fine Art, specializing in Painting and Drawing, from 2005 to 2009. This educational background contributes to Yen's analytical, strategic, and creative thinking in marketing operations.
Career Progression and Skills
With over 13 years of experience in digital marketing, Yen K. specializes in lifecycle marketing campaign management. The combination of analytical, strategic, and creative thinking enhances Yen's ability to align marketing efforts with business objectives. Yen's career progression includes roles that have built expertise in managing complex marketing operations across various channels.