Yeti Li, Ph.D.
About Yeti Li, Ph.D.
Yeti Li, Ph.D., serves as the Lead UX Researcher for Corporate Tax and Trade at Thomson Reuters, where he has worked since 2023. He has a robust academic and professional background, including over 15 publications and experience in various industries, as well as teaching roles at the University of Waterloo.
Work at Thomson Reuters
Yeti Li, Ph.D., serves as the Lead UX Researcher for Corporate Tax and Trade at Thomson Reuters, a position he has held since 2023. In this role, he leads research initiatives for ONESOURCE, a suite of tax and global trade technology solutions used by major global corporations. Prior to this current role, he worked as the Lead UX Researcher for the Customer Success Platform at Thomson Reuters from 2022 to 2023.
Education and Expertise
Yeti Li earned his Bachelor's degree in Industrial Engineering from Hefei University of Technology from 2005 to 2009. He furthered his education at the University of Waterloo, where he obtained a Master of Applied Science in Systems Design Engineering from 2011 to 2013, followed by a Ph.D. in the same field from 2013 to 2018. His academic background provides a strong foundation for his expertise in user experience research.
Background
Yeti Li has a diverse professional background that includes roles in academia and industry. He worked as a Postdoctoral Fellow at the University of Waterloo for seven months in 2018 and served as an Adjunct Assistant Professor from 2019 to 2022. His industry experience includes positions at Meta as a UX Research Intern, at Manulife as a UX Strategist, and at Sony as an Industrial Engineer.
Achievements
Yeti Li has authored over 15 publications focusing on human automation and AI interaction across various sectors, including financial trading, transportation, healthcare, virtual reality, and conversational agents. His research has contributed to a diverse audience that includes feature teams and corporate C-suite executives, showcasing his ability to bridge the gap between technical research and practical application.
Research Methodologies
Yeti Li possesses a strong background in both qualitative and quantitative research methodologies. His experience spans various roles where he has applied these methodologies to enhance user experience and inform design decisions. He has also contributed to the development of future professionals through teaching and mentoring roles at the University of Waterloo.