Yi Zhang
About Yi Zhang
Yi Zhang is a Regional Account Manager with extensive experience in the media sector, currently working at Taboola in Beijing. With a background in marketing and a strong expertise in managing key accounts, Zhang effectively enhances content discovery and distribution for publishers in the Chinese market.
Work at Thomson Reuters
Yi Zhang has been employed at Thomson Reuters since 2014, currently holding the position of Regional Account Manager. In this role, Yi manages key accounts within the Chinese market, focusing on content discovery and distribution platforms. Prior to this position, Yi worked as an Account Executive for the News Agency division from 2012 to 2014. This experience in both roles has contributed to a comprehensive understanding of the media landscape in China.
Current Role at Taboola
Since 2018, Yi Zhang has served as the Publisher Key Account Manager at Taboola in Beijing. In this capacity, Yi has been instrumental in leveraging Taboola's platform to assist publishers in increasing their traffic and engagement through personalized content recommendations. This role highlights Yi's expertise in managing key accounts and understanding the dynamics of content distribution in the digital space.
Education and Expertise
Yi Zhang earned a Bachelor's degree in Marketing from the University of Science and Technology Beijing, studying from 2004 to 2008. This educational background provides a solid foundation for Yi's career in account management and media. Yi possesses a deep understanding of both traditional and new media markets, which enhances the ability to tailor content recommendations effectively.
Previous Experience at Caixin.com
Before joining Thomson Reuters, Yi Zhang worked as an Account Manager at Caixin.com from 2010 to 2012. This role involved managing client relationships and contributing to the company's media initiatives. The experience gained during this period further developed Yi's skills in account management and understanding of the media industry.