Siddharth Srinivasan
About Siddharth Srinivasan
Siddharth Srinivasan is an Inbound Growth Manager at ThoughtSpot, specializing in performance marketing and demand generation in the B2B SaaS sector. He has a diverse background in digital marketing, having held various roles at companies such as Zoho Corporation, Chargebee, and Hevo Data.
Current Role at ThoughtSpot
Siddharth Srinivasan serves as the Inbound Growth Manager at ThoughtSpot, a position he has held since 2023. In this role, he focuses on enhancing inbound marketing strategies to drive growth and engagement. His responsibilities include optimizing marketing channels and implementing effective frameworks to improve marketing performance.
Previous Experience in Demand Generation
Siddharth has extensive experience in demand generation, having worked at Chargebee as Lead, Demand Generation from 2021 to 2022, and as Demand Marketing from 2017 to 2021. During his tenure at Chargebee, he contributed to scaling marketing efforts and driving customer acquisition. He also served as Senior Manager - Demand Generation at Hevo Data for 8 months in 2022 to 2023, further solidifying his expertise in the B2B SaaS sector.
Digital Marketing Background
Siddharth's digital marketing career began at Zoho Corporation, where he worked as a Digital Marketing Strategist from 2015 to 2017. He also held a position at Social Beat as an SEO & Digital Marketing Specialist for 4 months in 2015. His roles have consistently involved leveraging digital channels to enhance brand visibility and drive demand.
Education and Technical Skills
Siddharth holds a Bachelor’s Degree in Electrical and Electronics Engineering from R.M.D Engineering College, where he studied from 2009 to 2013. His educational background provides a strong technical foundation that complements his marketing expertise, particularly in performance marketing channels.
Advocacy for Marketing Frameworks
Siddharth advocates for the use of structured frameworks and project management methodologies to improve marketing effectiveness. He emphasizes the importance of experiential learning and trusting marketing intuition, which he believes are critical for driving successful marketing campaigns.