Aaron Gooden
About Aaron Gooden
Aaron Gooden serves as the Director of Marketplace Growth at Tinuiti, where he has worked since 2022. He has a background in media strategy and account management, having previously held positions at Tinuiti and other companies, and he specializes in driving marketplace growth and sales revenue.
Current Role at Tinuiti
Aaron Gooden currently serves as the Director of Marketplace Growth at Tinuiti, a position he has held since 2022. In this role, he manages a $30 million profit and loss statement while developing and executing strategies aimed at driving marketplace growth and increasing sales revenue. His responsibilities include leading teams to enhance brand visibility and sales performance for key clients.
Previous Experience at Tinuiti
Prior to his current role, Aaron Gooden worked at Tinuiti in various capacities. He served as the Associate Director of Media from 2019 to 2022, where he contributed to cross-channel media planning and innovative solutions. He also held the position of Senior Manager, Media for a brief period in 2019. His tenure at Tinuiti has been marked by a focus on client retention and growth.
Work History Before Tinuiti
Before joining Tinuiti, Aaron Gooden accumulated experience at various companies from 2015 to 2018 in San Diego, California. This period contributed to his foundational skills in media and marketing, preparing him for his subsequent roles in the industry.
Education and Expertise
Aaron Gooden studied at California State University, Long Beach, where he earned a degree in Business/Managerial Economics with a focus on Chinese Studies and Business Economics from 2007 to 2013. His educational background supports his expertise in developing strategies for marketplace growth and financial management.
Industry Engagement and Contributions
Aaron Gooden is actively engaged in industry discussions, particularly in the areas of omnichannel measurement and retail media. He has participated in the Amazon and Retail Media Summit, contributing to conversations that shape the future of marketing strategies in the retail space.