Andrew Tso
About Andrew Tso
Andrew Tso is an Associate in Programmatic at Tinuiti, where he has worked since 2021 in San Diego, California. He has a diverse background in marketing and management, with previous roles at various organizations including The Economist and L.E.K. Consulting.
Work at Tinuiti
Andrew Tso has been employed at Tinuiti as an Associate in the Programmatic department since 2021. His role involves managing a digital media spend exceeding $650,000 annually, with a focus on programmatic campaigns. He interfaces directly with third-party organizations and vendors to optimize inventory and exposure for these campaigns. His tenure at Tinuiti has contributed to his expertise in programmatic advertising and budget management.
Education and Expertise
Andrew Tso studied at Northeastern University, where he earned a Bachelor of Business Administration (BSBA) with a focus on Marketing and Management. He also attended McGill University, where he pursued studies in Business Administration and Management, including a study abroad program. This educational background has provided him with a solid foundation in business principles and marketing strategies.
Background
Before joining Tinuiti, Andrew Tso gained diverse experience in various roles. He worked as a Case Team Assistant at L.E.K. Consulting and held positions in retail and marketing at companies such as Ministry of Supply, COS, and Urban Outfitters. Additionally, he was involved in student organizations, serving as a Member and VP of Marketing & Consulting at Pi Sigma Epsilon at Northeastern University.
Professional Experience
Andrew Tso has held multiple positions across different industries. His previous roles include Brand Development at The Economist, Marketing Operations Analyst at ClearEdge Partners (part of Accenture), and Student Life Coordinator at Kaplan. His experience spans from retail to consulting, providing him with a broad skill set applicable to his current role in programmatic advertising.
Achievements in Marketing and Management
In his role as VP of Marketing & Consulting at Pi Sigma Epsilon, Andrew Tso contributed to marketing initiatives and consulting projects. He has also forecasted and set KPI goals for multiple accounts in his current position at Tinuiti, ensuring effective budget management and spend optimization. His ability to manage significant digital media expenditures demonstrates his competency in marketing operations.