April W.
About April W.
April W. is an Associate Account Manager at Tinuiti, where she has worked since 2021. She has a background in eCommerce and data analysis, with previous roles at Authenteak Outdoor Living, Belnick, and S.P. Richards.
Work at Tinuiti
April W. currently holds the position of Associate Account Manager at Tinuiti, where she has been employed since 2021. In this role, she is responsible for managing client accounts and developing strategies to enhance customer engagement and retention. Her work involves collaborating with various teams to implement effective marketing solutions tailored to client needs. Tinuiti is known for its expertise in digital marketing and e-commerce, providing April with a platform to apply her skills in a dynamic environment.
Previous Experience in E-commerce
Prior to her current role, April W. worked as an eCommerce Data Analyst at Authenteak Outdoor Living from 2018 to 2021. In this position, she focused on analyzing data to drive online sales and improve customer experiences. Additionally, she served as a Web Content Specialist at Belnick from 2012 to 2015, where she managed web content to enhance product visibility. April also worked as an eCommerce Content Specialist at S.P. Richards from 2015 to 2018, further developing her expertise in e-commerce strategies.
Education and Expertise
April W. earned her Bachelor of Applied Science (B.A.Sc.) in Geography from Kennesaw State University, where she studied from 2012 to 2016. Her educational background is complemented by a certification in Health Information/Medical Records Administration from North Metro Technical College, which she completed in 2006. April's academic and professional experiences have equipped her with strong analytical and communication skills, enabling her to effectively contribute to team projects and initiatives.
Skills and Competencies
April W. possesses strong communication skills and demonstrates the ability to work collaboratively within a team environment as well as independently. She has expertise in developing and implementing projects aimed at increasing customer retention. Additionally, she is proficient in managing various e-commerce platforms, including Big Commerce, Magento, and Vendor/Seller Central, as well as major retail platforms such as Walmart, Home Depot, and Target. Her skills support her effectiveness in her current role and previous positions.