Audrey Halfen
About Audrey Halfen
Audrey Halfen is a Senior Manager of Creative Services at Tinuiti, where she has worked since 2020. With a background in crafting copy and developing narrative concepts for major brands, she has also held positions at Royal Caribbean Cruises Ltd. and McCann Worldgroup.
Work at Tinuiti
Audrey Halfen has been serving as the Sr. Manager of Creative Services at Tinuiti since 2020. In this role, she focuses on managing creative projects and ensuring alignment with brand voice. Audrey collaborates with various teams to implement and test new creative ideas and copy, utilizing strategic insights and persuasive storytelling. Her responsibilities include overseeing the activation of paid social efforts, which encompasses strategy, communications, planning, budget management, allocation, optimization, and forecasting.
Previous Experience at Royal Caribbean Cruises Ltd.
Before joining Tinuiti, Audrey worked at Royal Caribbean Cruises Ltd. as Sr. Creative Strategy from 2017 to 2020. During her tenure, she crafted both long and short form copy for diverse mediums, including print, email, digital, and social platforms. She developed narrative concepts for major brands such as Mastercard, Pizza Hut, LATAM Airlines, and L’Oréal. Additionally, she managed crisis communications, demonstrating sound judgment and promptness in her responses.
Career at McCann Worldgroup
Audrey's career includes a role as a Copywriter at McCann Worldgroup from 2016 to 2017. In this position, she contributed to various creative projects, enhancing her skills in copywriting and brand messaging. This experience laid the groundwork for her subsequent roles in creative strategy and management.
Education and Expertise
Audrey Halfen holds a Bachelor of Arts degree from Florida International University. She also studied at the University of Massachusetts Amherst. Furthering her education, she completed a Certificate in Disruptive Strategy from Harvard Business School Online in 2020. This combination of academic background and professional experience equips her with a strong foundation in creative services and strategic communications.