Christopher Robinson
About Christopher Robinson
Christopher Robinson is a Senior Manager of Insights & Analytics at Tinuiti, where he leads a team in managing full funnel analytics for major clients. He has a background in political science and public policy analysis, with previous roles at CooperVision, Starcom, IRI, and The Japan Times.
Current Role at Tinuiti
Christopher Robinson serves as the Senior Manager of Insights & Analytics at Tinuiti, a position he has held since 2020. In this role, he oversees technical processes including Business Intelligence (BI) development and incrementality modeling. His work focuses on enhancing client-facing analytics, ensuring that insights are actionable and relevant. He leads a team of eight professionals, managing full funnel analytics for three of Tinuiti's largest clients. His responsibilities also include collaborating with client leadership to plan and execute enterprise measurement strategies.
Previous Experience at CooperVision
Before joining Tinuiti, Christopher Robinson worked at CooperVision as a Global Digital Marketing Analyst from 2013 to 2015. During his two years in this role, he contributed to digital marketing strategies and analytics, helping to shape the company's online presence and marketing effectiveness.
Experience at Starcom
Christopher held the position of Manager, Advanced Analytics and Insights at Starcom from 2018 to 2020. Based in Chicago, Illinois, he spent two years in this role, where he focused on advanced analytics to support marketing initiatives and drive insights for clients.
Education and Academic Background
Christopher Robinson earned a Bachelor of Arts in Political Science from the University of Southern California, studying from 2009 to 2013. He later pursued a Master's Degree in Public Policy Analysis at the same institution, completing his studies from 2013 to 2015. This educational background provides him with a strong foundation in analytical thinking and policy evaluation.
Experience at IRI and The Japan Times
Prior to his current role, Christopher worked at IRI as a Product Development Analyst from 2015 to 2018, where he focused on product analytics. He also gained experience as a Staff Writer Fellow at The Japan Times in 2012, spending two months in Tokyo, Japan, which contributed to his diverse skill set in both analytics and communication.