Kristin Feliciano
About Kristin Feliciano
Kristin Feliciano serves as the Associate Director of Lifecycle Marketing at Tinuiti, a position she has held since 2021. She holds a BS in Business Administration with a focus on Marketing from California State University, Stanislaus, and has extensive experience in email marketing and CRM.
Work at Tinuiti
Kristin Feliciano has been serving as the Associate Director of Lifecycle Marketing at Tinuiti since 2021. In this role, she focuses on developing and executing marketing strategies that enhance customer engagement and retention. Prior to her current position, she worked as the Senior Manager of CRM & Email at Tinuiti from 2018 to 2021, where she managed email marketing initiatives and customer relationship management strategies. Her tenure at Tinuiti reflects her expertise in lifecycle marketing and email strategy.
Education and Expertise
Kristin Feliciano earned a Bachelor of Science degree in Business Administration with a focus on Marketing from California State University, Stanislaus. She attended the university from 2007 to 2010. This educational background has equipped her with foundational knowledge in marketing principles and strategies, which she has applied throughout her career in various marketing roles.
Previous Work Experience
Before joining Tinuiti, Kristin Feliciano worked at Email Aptitude, where she held the position of Email Strategist from 2016 to 2018. She also served as a Senior Email Specialist at the same company from 2014 to 2016. Her experience at Email Aptitude contributed to her expertise in email marketing strategies. Additionally, she worked at Liberty Home Equity Solutions as a Marketing Specialist and previously as a Marketing Coordinator from 2011 to 2014, and held the position of Billing and Logistics Coordinator at G3 Enterprises for six months in 2010.
Career Progression
Kristin Feliciano's career has shown a clear progression in the marketing field, particularly in email and lifecycle marketing. After starting as a Billing and Logistics Coordinator at G3 Enterprises, she transitioned to roles in marketing at Liberty Home Equity Solutions. Her journey continued at Email Aptitude, where she advanced from a Senior Email Specialist to an Email Strategist. This trajectory led her to Tinuiti, where she has taken on increasingly responsible positions, culminating in her current role as Associate Director.