Lois Brofermaker
About Lois Brofermaker
Lois Brofermaker is a Client Strategy Coordinator at Tinuiti, where she enhances marketing strategies through competitor research and manages performance marketing campaigns. She holds a Bachelor's degree in Advertising from Penn State University and has experience in various marketing roles across different organizations.
Current Role at Tinuiti
Lois Brofermaker serves as a Client Strategy Coordinator at Tinuiti, a position she has held since 2021. In this role, she supports the client strategy team by conducting competitor research to enhance marketing strategies. She also maintains client communication and oversees performance marketing campaigns. Her responsibilities include analyzing financial targets to develop tailored marketing strategies for a Tier-1 client.
Education and Academic Background
Lois Brofermaker studied Advertising at Penn State University, where she earned her Bachelor's degree from 2015 to 2019. She also attended the Schreyer Honors College at Penn State, furthering her education in the same field. Her academic background has provided her with a solid foundation in advertising principles and strategies.
Previous Work Experience
Before joining Tinuiti, Lois Brofermaker gained diverse experience in various roles. She worked at CommAgency as a Social Media and Production professional for nine months in 2018-2019. Additionally, she was a Shop Owner at Etsy from 2017 to 2020. Other positions include Head of Creative Marketing at the Penn State Student Programming Association, a Media Specialist at StackCommerce, and a Marketing Assistant at Proactive Healthcare Communications, Inc.
Internships and Early Career
Lois Brofermaker completed an internship as a Digital Production Intern at Saatchi & Saatchi X for two months in 2018. This early career experience provided her with insights into digital marketing and production processes. Her internship, along with her subsequent roles, contributed to her skill set in client strategy and marketing.