Michael Holmquist
About Michael Holmquist
Michael Holmquist serves as the Director of Media Strategy & Investment at Tinuiti, bringing extensive experience in media and marketing. His career includes roles at Optimum Sports, OMD USA, and Starcom, where he developed expertise in consumer analytics across various industries.
Current Role at Tinuiti
Michael Holmquist serves as the Director of Media Strategy & Investment at Tinuiti, a position he has held since 2023. In this role, he is responsible for overseeing media strategy and investment initiatives, leveraging his extensive experience in the marketing and media sectors. His current work focuses on optimizing media investments to drive client success.
Previous Experience at Optimum Sports
Holmquist worked at Optimum Sports from 2020 to 2023, where he progressed from Supervisor to Associate Director. During his tenure, he contributed to media strategy and execution, enhancing the company's capabilities in Los Angeles, California. His experience at Optimum Sports solidified his expertise in media investment and strategy.
Background in Media and Marketing
Holmquist has a diverse background in media and marketing, having held various positions at notable companies. He worked at OMD USA as a Supervisor and at Starcom in multiple roles, including Media Supervisor and Senior Media Associate. His experience spans several years in the Greater Los Angeles Area, where he developed a strong foundation in media analytics and strategy.
Educational Qualifications
Michael Holmquist holds a Bachelor of Science degree in Sport Communications from Indiana University Bloomington, which he completed from 2009 to 2013. He also earned a Graduate Degree in Sport Management from California State University, Long Beach, from 2013 to 2015. Additionally, he studied Communications at the Danish Institute for Studying Abroad in 2012.
Expertise in Consumer Analytics
Holmquist has demonstrated expertise in consumer analytics, particularly within the retail, gaming/entertainment, and consumer packaged goods (CPG) sectors. His analytical skills enable him to develop effective media strategies that align with consumer behavior and market trends, making him a valuable asset in the marketing and media industry.