Peter Inthirakoth
About Peter Inthirakoth
Peter Inthirakoth is a Senior Strategist at Tinuiti, where he has worked since 2018. He has a diverse background in marketing and technology, with experience in various roles across multiple companies, including significant contributions to a Shark Tank company.
Work at Tinuiti
Peter Inthirakoth has been serving as a Senior Strategist at Tinuiti since 2018. In this role, he focuses on developing and implementing strategic marketing initiatives. His tenure at Tinuiti has been marked by his expertise in marketing technologies and his ability to consult on technology solutions that align with clients' business objectives and budget constraints.
Previous Employment Experience
Before joining Tinuiti, Peter worked at Email Aptitude as an Email Strategist from 2014 to 2018. He also held a position as a Strategist at Tinuiti for five months in 2018. His earlier roles include working as a Sales Consultant at Sears Holdings Corporation in 2006 and as a Pharmacy Clerk at Eckerd from 1998 to 1999. Additionally, he has experience in project coordination and eServices management at Emerge Partners from 2010 to 2014.
Education and Expertise
Peter Inthirakoth studied at the Rochester Institute of Technology, where he earned a Bachelor of Science degree in Marketing and International Business from 2008 to 2010. He also completed an Associate of Science degree in International Business at Monroe Community College from 2006 to 2008. His military education includes training at the US Naval Nuclear Power School and the US Navy Machinist Mate 'A' School.
Marketing Technology Skills
Peter serves as a Subject Matter Expert (SME) for marketing technologies, particularly in Customer Data Platforms (CDPs) and Email Service Providers (ESPs). He has extensive experience with various marketing technologies, including SFMC, Responsys, Cheetah Digital, Klaviyo, Iterable, and others. His work includes leading efforts to unify first-party data to enhance cross-channel marketing strategies.
Key Contributions
Peter played a significant role in driving a Shark Tank company to become the top performer in its history through strategic marketing initiatives. His contributions have focused on leveraging marketing technologies to optimize performance and achieve business goals.