Shannon Santiago
About Shannon Santiago
Shannon Santiago serves as the Director of Client Strategy at Tinuiti, where she has worked since 2018. She holds a Bachelor’s Degree in Sport Management and Economics from Rutgers University and an MBA from Georgia Institute of Technology.
Work at Tinuiti
Shannon Santiago has been with Tinuiti since 2018, initially serving as an Associate Director for six years. In 2021, she advanced to the position of Director Client Strategy, where she has continued to contribute for three years. Her role involves overseeing client strategies and ensuring effective execution of marketing initiatives.
Previous Experience
Before joining Tinuiti, Shannon Santiago worked at Elite SEM as a Specialist from 2013 to 2014. She also held various positions at Elite SEM, including Intern in 2012 and Strategist from 2015 to 2017. Other notable roles include Inside Sales Representative at The Madison Square Garden Company and Philadelphia 76ers, and Marketing Intern at Nets Basketball and Springpoint Senior Living.
Education and Expertise
Shannon Santiago earned her Bachelor’s Degree in Sport Management and Economics from Rutgers, The State University of New Jersey-New Brunswick, completing her studies from 2009 to 2012. She later obtained a Master of Business Administration (MBA) with concentrations in Strategy & Innovation, Marketing, and International Business from Georgia Institute of Technology, graduating in 2018.
Board Membership
Since 2020, Shannon Santiago has served as a Board Member at Case Academy, Inc. This role allows her to contribute to the organization’s strategic direction and governance, leveraging her expertise in client strategy and marketing.
High School Education
Shannon Santiago completed her high school education at Mater Dei High School, graduating in 2009. She also attended St. Peter the Apostle High School for one year, achieving her diploma in 2007.