Simon Poulton
About Simon Poulton
Simon Poulton serves as the Executive Vice President of Innovation at Tinuiti, where he leads a multidisciplinary team focused on emerging trends in digital marketing. With over a decade of experience, he has held various roles in prominent companies and is recognized for his contributions to data privacy and business intelligence.
Current Role at Tinuiti
Simon Poulton serves as the Executive Vice President of Innovation at Tinuiti, a position he has held since 2024. In this role, he leads a multidisciplinary team that focuses on emerging trends and technologies across various advertising channels, including Paid Search, Paid Social, TV & Video Advertising, and Commerce Media. His leadership aims to enhance the company's innovative strategies and drive performance marketing.
Previous Experience at Wpromote
Prior to joining Tinuiti, Simon Poulton worked at Wpromote for four years, holding multiple positions including Vice President of Digital Intelligence, Senior Director of Digital Intelligence, Director of Digital Intelligence, and Account Strategist. His tenure at Wpromote spanned from 2015 to 2023, during which he contributed to enhancing performance marketing strategies for major brands such as NBC and Whirlpool.
Background in Education
Simon Poulton studied at UCLA, where he earned a Bachelor of Arts in Psychology from 2009 to 2011. He also attended El Camino College, achieving an Associate of Arts in Psychology from 2007 to 2009. His educational background provides a foundation for his work in data-driven marketing strategies and analytics.
Speaking Engagements and Publications
Simon Poulton is recognized as a speaker and author on topics related to data privacy, business intelligence, and attribution. He actively contributes to the industry through various speaking engagements and publications, sharing insights on digital marketing and analytics. He participated as a speaker at the Tinuiti + Microsoft AI Think Tank Experience, showcasing his expertise in the field.
Role in Measure Up Podcast
In addition to his work at Tinuiti, Simon Poulton co-hosts the Measure Up Podcast, a role he has held since 2023. This platform allows him to discuss various topics related to marketing, data, and industry trends, further extending his influence and reach within the digital marketing community.