Xiaoting (Tia) Zhang
About Xiaoting (Tia) Zhang
Xiaoting (Tia) Zhang is an Associate Digital Analyst with a background in marketing and data analytics. She has worked at various companies, including DiDi, RMDS Lab, and Tencent, and holds a Master's degree in Marketing from the University of Southern California.
Work at Tinuiti
Xiaoting (Tia) Zhang currently serves as an Associate Digital Analyst at Tinuiti, a position she has held since 2021. In this role, she focuses on customizing business solutions through data analytics. Her work involves utilizing various analytics tools to transform data into actionable insights, contributing to the company's digital marketing strategies.
Previous Experience in Marketing Analysis
Before joining Tinuiti, Zhang gained experience as a Marketing Analyst at RMDS Lab from 2020 to 2021. She also worked as a Marketing Specialist at The Candle Game for four months in 2020. Earlier in her career, she held positions at DiDi and Tencent, where she was involved in marketing operations and program coordination, respectively.
Education and Expertise
Zhang holds a Bachelor's degree in Journalism from Zhejiang University, where she studied from 2013 to 2017. She furthered her education at the University of Southern California, earning a Master's degree in Marketing with a focus on Marketing Analytics, which is STEM certified. Additionally, she attended the University of California, Berkeley for Summer School in 2015.
Analytical Skills and Tools
Zhang specializes in utilizing analytics tools such as Tableau, R, SQL, and Google Analytics. Her expertise lies in data visualization and reporting, allowing her to effectively convert complex data sets into meaningful business insights. She has a strong focus on applying data analytics to real-world business scenarios.
Background in Integrated Marketing
Zhang has a background in integrated marketing, having worked as an Integrated Marketing Specialist at Zhejiang Daily Press Group Co., Ltd. from 2017 to 2018. This role contributed to her understanding of marketing strategies and operations within a diverse media environment.