Yasmin Love Mc Keag
About Yasmin Love Mc Keag
Yasmin Love Mc Keag serves as the Director of Brand & Product Marketing at Tinuiti, where she has worked since 2021. She has a diverse background in marketing, having held various roles across multiple organizations, including Walt Disney World and Tesco Bank.
Work at Tinuiti
Yasmin Love Mc Keag has been serving as the Director of Brand & Product Marketing at Tinuiti since 2021. In this role, she leads the development of high-priority marketing campaigns that align with the company's strategic growth plans. Mc Keag collaborates with various teams, including Demand Generation, Brand Design, Sales, and Corporate Communications, to enhance campaign execution and go-to-market strategies. Prior to her current position, she held several roles at Tinuiti, including Communications Manager and Senior Manager of Brand and Product Marketing.
Education and Expertise
Yasmin Mc Keag studied at Glasgow Caledonian University, where she earned a BA (Honors) in Business with Marketing from 2010 to 2014. She also completed a Digital Marketing course at Squared Online in 2016. Her educational background provides a solid foundation for her expertise in brand and product marketing. Mc Keag's experience includes crafting briefing materials for executives and focusing on developing retrospectives to improve future campaign executions.
Background
Yasmin Mc Keag has a diverse professional background that includes roles in various organizations. She began her career as a Merchandiser at Walt Disney World in 2012. She then worked at Tesco Bank in customer care from 2013 to 2015, followed by a position at Sartorius Stedim BioOutsource as a Marketing Assistant and later as a Marketing Coordinator. From 2018 to 2019, she served as a Marketing and PR Associate at ForwardPMX before joining Tinuiti.
Achievements
Throughout her career, Yasmin Mc Keag has contributed to significant marketing initiatives across multiple organizations. At Tinuiti, she has been instrumental in leading high-priority marketing campaigns and collaborating with cross-functional teams. Her focus on improving campaign execution through retrospectives highlights her commitment to continuous learning and strategic development in marketing.