Alastair Bruce
About Alastair Bruce
Alastair Bruce serves as Vice President at Toluna Corporate, where he has worked since 2022. He has extensive experience in client management and strategic planning, having held various leadership roles in companies such as GfK and TNS United States.
Current Role at Toluna Corporate
Alastair Bruce serves as Vice President at Toluna Corporate, a position he has held since 2022. He operates in the New York City Metropolitan Area, focusing on strategic initiatives that enhance client satisfaction and streamline complex processes. His role involves overseeing various projects and ensuring alignment with the company's objectives.
Previous Experience at Toluna Corporate
Before his current role, Alastair Bruce worked at Toluna Corporate as Senior Client Director from 2019 to 2021. During his tenure, he was responsible for managing client relationships and delivering tailored solutions that met their needs. His experience in this role contributed to his understanding of client expectations and market dynamics.
Career Background in Market Research
Alastair Bruce has extensive experience in the market research industry. He held several positions at GfK, including General Manager of GfK Healthcare Inc. from 2002 to 2005 and Executive Vice President at GfK Custom Research North America from 2008 to 2012. His roles involved leadership in healthcare research and custom solutions, contributing to his expertise in client management.
Educational Background
Alastair Bruce studied at Oxford Brookes University, where he earned a BA (Hons) in Economics with a focus on International Economics. His educational background provides a solid foundation for his career in market research and strategic planning. He also completed his A-Level Education at Dr. Challoner's Grammar School in the U.K.
Expertise in Sales and Marketing Management
Alastair Bruce has developed expertise in global sales and marketing management throughout his career. He has a proven track record in managing software platform solutions across various business models, including B2B, Consumer, SaaS, MRR, and ARR. His focus on key account growth has been a significant aspect of his professional journey.