Fabienne Basilio
About Fabienne Basilio
Fabienne Basilio serves as the Senior Research Director at Toluna in Vincennes, France, where she has worked since 2016. She specializes in strategic market studies in the health sector, employing innovative methods for both domestic and international markets.
Work at Toluna Corporate
Fabienne Basilio has served as Senior Research Director at Toluna since 2016. In this role, she utilizes innovative and agile quantitative and qualitative methods to conduct market research. She manages client relationships by providing regular project updates and impactful recommendations. Her focus includes strategic and tactical market studies, particularly in the health sector, where she dedicates 40% of her efforts to domestic markets and 60% to international markets.
Previous Experience in Market Research
Prior to her current position, Fabienne Basilio held various roles in market research. She worked as a Free Lance Executive Analyst at Ipsos for three months in 2003. She also spent six years at Cegedim Strategic Data as an Executive Analyst from 2003 to 2009 and later as a Project Manager from 2009 to 2013. Additionally, she worked at QuintilesIMS as an International Project Leader from 2013 to 2016, where she oversaw studies operations.
Education and Expertise
Fabienne Basilio studied at Sciences Po Grenoble, where she focused on market and opinion studies, earning a DESS PROGIS in 2002. She also attended Université de Nantes, achieving a Maîtrise de Sociologie appliquée à l'entreprise in 2001. Her educational background supports her specialization in strategic and tactical market studies, particularly in the health sector.
Project Management and Client Coordination
In her roles, Fabienne Basilio has been responsible for drafting methodological and budgetary proposals, as well as conducting oral presentations. She coordinates cross-functional project management with internal teams and external providers, utilizing tools such as monday.com and Salesforce for reporting. She develops data analysis plans and creates dissemination materials, including reports, dashboards, and infographics.
Training and Team Management
Fabienne Basilio trains and manages research staff using a delegative and participative management style. She emphasizes the importance of effective communication and collaboration within her teams. Additionally, she delivers oral presentations of strategic recommendations at conferences, webinars, and through digital and social media channels.