Sam Netherwood
About Sam Netherwood
Sam Netherwood is a Co-Founder and Director at Tomoro, with a strong background in behavioral science and organizational development. He has held various roles in notable companies, including Accenture and Mudano, where he focused on applying behavioral design to enhance human decision-making and innovation.
Work at Tomoro
Sam Netherwood serves as Co-founder and Director at Tomoro since 2023. In this role, he focuses on driving innovation and energizing the way people think. His leadership aims to embrace complex problems and develop scalable solutions. The hybrid work environment allows for flexibility while fostering collaboration among team members in the Manchester Area.
Previous Experience in Behavioural Change and Design
Prior to his current role, Sam worked at Mudano as Behavioural Change Design Lead from 2018 to 2023. He also held positions at Accenture, where he served as Senior Manager and later as Associate Director in Applied Intelligence, focusing on behavioural design. His experience includes consulting roles at AQA and Stockport Homes Ltd, where he contributed to organizational development.
Education and Expertise
Sam Netherwood studied at The University of Salford, earning a Bachelor of Science (BS) in Product Design & Development from 2002 to 2005. His educational background laid the foundation for his expertise in behavioural science, which he applies to challenges in data, analytics, AI, and human decision-making.
Background in Organisational Development
Sam has a diverse background in organisational development, having worked as an Organisational Development Consultant at AQA and as an Organisational Development Business Partner at Stockport Homes Ltd. His roles involved enhancing learning and development strategies, which contributed to the overall effectiveness of these organizations.
Skills in Research and Design
Sam possesses strengths in ethnographic research and systemic design, which inform his human-centred approach to projects. He utilizes an understanding of complex adaptive systems and design principles to improve interactions between human and AI systems, emphasizing the importance of user experience in technology-driven environments.