Cristina Adams
About Cristina Adams
Cristina Adams is a Merchandise Manager at TOMS in the Greater Los Angeles Area, with extensive experience in digital and e-commerce merchandising.
Title
Cristina Adams currently holds the position of Merchandise Manager at TOMS in the Greater Los Angeles Area. Her role includes overseeing the global footwear assortment across various categories including Men's Footwear, Kid's Footwear, Women's Footwear for Family Channel, and Women's Footwear for SMU/Collaborations since 2018.
Company
Cristina Adams is presently employed at TOMS, a company renowned for its commitment to social responsibility and quality footwear. Her duties as Merchandise Manager involve creating seasonal assortments, driving sales, managing margins, and setting wholesale and MSRP/MAP pricing within multiple footwear categories.
Past Positions
Prior to her current role, Cristina Adams served as Senior Digital Merchandiser at TOMS from 2014 to 2018. She also worked at Big 5 Sporting Goods as an Online Merchandiser in 2014 briefly and held various roles at Novica.com, including E-Commerce Merchandising Consultant and Associate Merchandiser from 2010 to 2014. Additionally, she has experience working as a Product Development Intern at Scooter Girls, Inc., and a Market Research Intern at the University of Illinois at Urbana-Champaign.
Education and Expertise
Cristina Adams has an Associate of Arts Degree in Merchandise Product Development from FIDM/Fashion Institute of Design, achieved in 2010. She also holds a Bachelor of Science in Marketing and Spanish from the University of Illinois Urbana-Champaign, completed in 2009. Her educational background complements her extensive experience in merchandising, particularly in the footwear industry.
Responsibilities
In her current role, Cristina Adams is responsible for managing seasonal merchandising themes and product strategies to achieve financial and strategic goals. She actively solicits input from sales, retailers, and consumers to inform the creation of each seasonal product line. Her market research activities ensure that she remains updated on major fashion and market trends, aiding in informed decision-making for product assortments.